See how Orbiit can help you build a stronger community with the power of AI.

We give you tools and insights to bring your people together for life-changing conversations

Customer Advocacy Strategy: How to Create, Measure, and Turn Customers into Brand Advocates

When it comes to building brand loyalty and driving business growth, nothing is as powerful as a customer advocacy program. In this article, we will explore the key strategies to create an effective customer advocacy program while also measuring and nurturing customer advocacy. By following these steps, you’ll learn how to turn your loyal customers into passionate advocates for your brand.

How to Create a Customer Advocacy Program

A customer advocacy program is an organized approach to harnessing the power of satisfied customers to promote your brand. Follow these steps to create an impactful program:

1. Identify Your Advocates: Start by identifying customers who are already highly satisfied with your products or services.

2. Set Clear Goals: Define the objectives you want to achieve through your advocacy program, whether it’s increasing customer referrals or building a loyal community.

3. Engage and Educate: Cultivate relationships with your advocates by providing exclusive benefits, special access to events, and educational resources.

4. Empower and Recognize: Encourage advocates to share their experiences and provide them with tools, such as branded content or referral marketing programs, to amplify their impact.

How to Measure Customer Advocacy

Measuring the success of your customer advocacy program is crucial for tracking your progress and identifying areas for improvement. Consider the following metrics:

1. Net Promoter Score (NPS): Use surveys to gauge customer satisfaction and willingness to recommend your brand.

2. Referral Program Performance: Monitor the number of successful referrals and the revenue generated from these referrals.

3. Overall Program Engagement: Participant opt-in rate as a percentage of total members or customers in the program.

4. Social Media Engagement: Track social media mentions, likes, shares, and comments to determine the level of advocacy and brand awareness.

How to Turn Customers into Advocates

Turning customers into advocates requires consistent effort and a focus on building meaningful relationships. Follow these strategies:

1. Provide Exceptional Customer Experience: Deliver outstanding customer service at every touchpoint, exceeding expectations and fostering loyalty.

2. Personalize Interactions: Tailor your communication and offerings to meet the unique needs and preferences of your customers.

3. Cultivate an Emotional Connection: Create a brand story that resonates with your customers, evoking emotional responses and building loyalty.

4. Encourage and Incentivize Advocacy: Offer incentives, such as discounts, exclusive privileges, or loyalty programs, to motivate customers to become advocates.

By following the steps outlined above, you can start to create an effective customer advocacy program, measure its success, and ultimately turn your satisfied customers into passionate brand advocates. Embrace the power of customer advocacy and watch your brand thrive in the marketplace.

Customer Advocacy as a Growth Tool

A customer advocacy strategy is a framework implemented by businesses to cultivate and leverage customer advocacy as a marketing and growth tool. By establishing customer advocacy programs, companies can create a network of loyal customers who promote their products or services to others. B2B advocacy marketing focuses on creating and nurturing relationships with business customers to turn them into advocates. Some examples of customer advocacy programs in the B2B space include referral programs, case studies, testimonials, and user-generated content. To develop a customer advocacy program, businesses need to identify their most loyal and satisfied customers and provide them with incentives and resources to share their positive experiences. Measurement of customer advocacy can be done through metrics such as referral rates, customer satisfaction scores, and net promoter scores. By successfully turning customers into advocates, businesses can benefit from increased brand awareness, trust, and customer acquisition.

Customer Advocacy Strategy Framework

A customer advocacy strategy framework is an essential tool for organizations looking to build a strong customer advocacy program. This framework provides a structured approach to implementing and managing customer advocacy initiatives. It includes the customer advocacy model, which outlines the key steps and processes involved in building and nurturing customer advocates. The customer advocacy framework also acts as a guide, offering a template for organizations to develop their own unique customer advocacy program. By following this framework, organizations can establish a customer-centric culture and foster long-term customer loyalty. However, it is important to note that “what is not a step in the customer advocacy model?” falls outside the scope of the provided information.

Customer Advocacy Strategy Template: Prioritizing Customers for Success

A customer advocacy strategy template is a valuable resource for businesses seeking strong customer relationships. This guide helps develop an effective plan for customer satisfaction and engagement. By utilizing an advocacy plan template doc, businesses establish a framework for proactive support, identifying touchpoints, and fostering a culture of advocacy. Enhance loyalty, drive growth, and achieve success with a well-crafted customer advocacy strategy.

Looking for examples of customer advocacy strategies? Below are examples of customer advocacy in various areas, including marketing, personal and corporate advocacy, influencer advocacy, and product advocacy. Read on to discover how these strategies can benefit your business.

Customer Advocacy in Marketing Examples

Customer advocacy plays a crucial role in marketing. One example of customer advocacy in marketing is the use of testimonials and reviews. By showcasing positive feedback from satisfied customers, businesses can generate trust and credibility among potential buyers. Another example is the implementation of referral programs, where customers are encouraged to refer their friends and family in exchange for rewards. This not only incentivizes loyal customers but also attracts new ones.

Personal and Corporate Advocacy Examples

Personal and corporate advocacy go hand in hand when it comes to building trust and credibility. A personal advocacy strategy can involve employees becoming brand ambassadors, sharing their positive experiences with your products or services, and recommending them to others. On the other hand, corporate advocacy can include corporate social responsibility initiatives, where companies demonstrate their commitment to social and environmental causes, enhancing their reputation and gaining customers’ trust.

Influencer Advocacy Examples

Influencer advocacy has become a powerful marketing tool in recent years. By partnering with influencers who align with your brand values, you can tap into their dedicated followers and benefit from their endorsements. For example, a beauty brand might collaborate with a popular beauty influencer to promote their products, reaching a wider audience and gaining the trust of their followers.

Product Advocacy Examples

Product advocacy focuses on showcasing the unique features and benefits of your products. One effective method is creating user-generated content campaigns, where customers share their experiences and creative uses of your products on social media. Additionally, offering exceptional customer support can also be a form of product advocacy, as it demonstrates your commitment to customer satisfaction.

In conclusion, these examples and customer advocacy strategies can significantly impact your business. Whether through marketing, personal and corporate advocacy, influencer advocacy, or product advocacy, it is crucial to leverage these strategies to attract new customers, build trust, and enhance your brand reputation.

Why Is Customer Advocacy Important

Why is customer advocacy important, and what is the difference between customer advocacy and customer service? Furthermore, what exactly is customer advocacy, and how does it relate to marketing? Finally, why should businesses prioritize customer advocacy? Let’s explore these questions in more detail.

Customer advocacy is an integral part of successful businesses today. It goes beyond traditional customer service and focuses on building strong, loyal relationships with customers. Unlike customer service, which typically involves resolving immediate issues or concerns, customer advocacy takes a proactive approach by actively promoting and championing the needs and interests of customers.

So, what exactly is customer advocacy? Simply put, it is a strategic approach that puts the customer at the center of all business efforts. It involves creating personalized experiences, anticipating and exceeding customer expectations, and establishing long-term partnerships. Customer advocacy programs are designed to foster customer loyalty and encourage customers to become brand advocates, sharing their positive experiences with others.

When it comes to marketing, customer advocacy plays a crucial role. Customer advocacy marketing leverages the power of happy customers to increase brand awareness and drive business growth. It involves harnessing the enthusiasm and satisfaction of customers and turning them into powerful marketing assets through testimonials, referrals, and case studies. This form of marketing is highly effective as it relies on the genuine voice of satisfied customers, making it more authentic and trustworthy.

So, why should businesses prioritize customer advocacy? The answer lies in the value it brings. A strong customer advocacy program can lead to increased customer retention, higher customer satisfaction, and improved brand reputation. Satisfied customers are more likely to become repeat customers, refer others to the business, and even defend the brand in times of criticism. By prioritizing customer advocacy, businesses can tap into a powerful marketing strategy fueled by the voice of their most loyal customers.

In conclusion, customer advocacy goes beyond customer service and entails building strong relationships, personalized experiences, and long-term partnerships. It is an essential part of effective marketing, leveraging the enthusiasm of satisfied customers to drive brand awareness and growth. By prioritizing customer advocacy, businesses can cultivate a loyal customer base, enhance their brand reputation, and ultimately thrive in today’s competitive market.

Customer Advocacy Marketing

Customer advocacy marketing is a powerful strategy that focuses on empowering customers to become advocates for a brand or business. It involves building strong relationships with customers and nurturing their loyalty through various means. Advocacy advertising, which is a subset of customer advocacy marketing, aims to promote a brand by leveraging satisfied customers as advocates. This approach entails encouraging customers to share their positive experiences, recommendations, and testimonials about a product or service. In the marketing funnel, advocacy plays a crucial role in the post-purchase stage, where existing customers become brand ambassadors and provide valuable word-of-mouth referrals. Some examples of customer advocacy marketing include referral programs, testimonial campaigns, and social media advocacy. By fostering customer advocacy, businesses can benefit from the credibility and authenticity that comes from real customer experiences.

Customer Advocacy as a Powerful Marketing Funnel

Customer advocacy marketing, also known as customer advocacy strategy, is a powerful strategy that plays a vital role in the marketing funnel. It focuses on empowering customers to become advocates for a brand or business, driving customer acquisition and brand loyalty. Advocacy advertising, a subset of customer advocacy marketing, helps promote a brand by leveraging satisfied customers as advocates. This approach encourages customers to share positive experiences, recommendations, and testimonials about a product or service, turning them into brand ambassadors.

In the post-purchase stage of the marketing funnel, advocacy becomes crucial. Existing customers, through their advocacy, provide valuable word-of-mouth referrals, contributing to the growth of the business. Referral programs, testimonial campaigns, and social media advocacy are examples of customer advocacy marketing initiatives that can be implemented to encourage advocacy.

Customer Advocacy Advertising

Advocacy advertising can be defined as the strategic use of customers’ positive experiences to advertise and promote a brand or business. It involves showcasing real customer stories and testimonials in various marketing channels, such as social media, websites, and traditional advertising. This type of advertising relies on the credibility and authenticity that come from real customer experiences, making it more persuasive to potential customers.

An example of advocacy in business can be seen when a company encourages its employees to advocate for the brand externally. This form of personal advocacy involves employees publicly endorsing the company’s products or services, sharing their positive experiences, and engaging with customers on behalf of the brand. On the other hand, corporate advocacy refers to a company using its influence and resources to support a cause or advocate for a specific issue. Companies may engage in corporate advocacy by supporting charitable organizations, taking a stance on social or environmental issues, or engaging in advocacy campaigns.

Product advocacy is another aspect of customer advocacy marketing. It involves customers actively promoting and endorsing a specific product. Product advocacy examples may include customers leaving positive reviews online, sharing their product experiences on social media platforms, or participating in product-focused communities and forums.

In Conclusion

Customer advocacy marketing is a powerful strategy that utilizes advocacy advertising and initiatives at different stages of the marketing funnel. By fostering advocacy, businesses can leverage the credibility and authenticity that come from real customer experiences. Whether it is personal or corporate advocacy or product advocacy, the goal is to turn customers into brand advocates, ultimately driving customer acquisition and brand loyalty.

Effortlessly kickstart curated connections in communities of any size, from 500 to 55,000

Increase engagement in any community where members want to connect with each other

Meet your members where they are: email, Slack, or membership platforms

Schedule your demo today

if you decide that our platform is right for you, we have pricing plans that work for communities of all sizes.

"*" indicates required fields


Our team will be in touch within 48 hours to schedule a demo call

We love the idea of building a mesh network where each node can get to know each other and build and launch their own sub communities, so that the group can exist without us needing to facilitate.
Cory Bolotsky
VC Platform Board Member